16/05/2009

Batch 101 Badge Design and Branding

I've been working on these badges for my new accessories brand 'Batch 101'. Each handmade badge has been lovingly created from reclaimed materials. I have shot an example of the variety of badges available to buy from 'Batch 101' on the insides of old envelopes, which I have always found to have interesting patterns and colours.
I need my brand ID to be quite masculine, as I've noticed my competitors position their brands with an overtly feminine stance, which I think misses a trick. Although my badges would come under the category of 'accessories', they are unisex, and I need that to be very clear so as not to alienate the fellas.


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